A new pop single by this Saudi Arabia-born singer is not only dance-worthy, it’s got a global message every woman needs to hear.
While there are many powerful moments in this gender-equality anthem, this one in particular paired with the chorus really hit me.
“What hurts the most is if she were a boy it would be fine,
But doing it when you’re a girl, you really crossed the line.
I will share my face,
I will share my name in this gender game.
If I say my name or I show my face,
I should be ashamed.
I will share my face,
I will share my name in this gender game.”
—Tamtam, “Gender Game”
Saudi-born songstress, TamTam, will release the music video for her soulfully anthemic single Gender Game on October 28th, just one day after she headlines at the Hotel Cafe in Los Angeles. The singer and philanthropist hopes to spread her message of gender equality with an American audience. After leaving Saudi Arabia to record her EP and film her video here in the US, her authenticity and talent quickly garnered the support of Actress and Social Activist Geena Davis.
TamTam recently wrapped up a short East Coast tour where she performed in front of world leaders and key Hollywood influencers at Geena Davis’ Her performances were a special part of the events which were hosted by the Institute on Gender in Media.
Gender Game, the single off of TamTam’s recently released EP is now available on iTunes and for free on the singer’s website.
The release of the Gender Game music video on October 28th, marks the beginning of the #GenderGame campaign intended as a direct call for women to focus not on the gender-based limitations of a patriarchal society, but on what they, as human beings, can gift the world. The hashtag campaign itself is part of a larger conversation that TamTam hopes will continue long after the music video is public.
Her decision to spend more time in the United States is grounded with the intention of fostering stronger relations between the US and countries in the Middle East, including her native country, Saudi Arabia. TamTam hopes to bring a more comprehensive understanding of Middle East culture in order to break stereotypes and inspire women all over the world to feel proud in their own skin. The singer was candid with us about her thoughts on her home country, which has been widely criticized for it’s treatment of women. “I am very grateful for everything that my country (Saudi Arabia) has provided for me and I deeply value our traditions.” Tamtam said. “Gender Game and this performance is not about rejecting those ideas, it’s about understanding them. It’s about having the freedom to make your own choices.”
Sadly, the double standards set for men and women are all too real and need to be called out. But what I love most about “Gender Game” is that Tamtam leaves the lyrics open enough to interpretation that the could be used to call out a whole host of situations based on your background or where you’re from. For me, the first thing I thought of was how differently society treats sexually active boys and girls. And while we still have a ways to go in terms of gender equality, I’m glad there are songs like this to remind us to keep our eyes on the prize and continue fighting in the gender game.
TamTam is a Saudi-born musician based in Los Angeles, California. Her diverse background resonates deeply throughout her music, as her sound is cultivated by a rich combination of cultural and social themes. A hybrid of blues, pop, and Arabian influences, TamTam represents a cultural paradox. Her music speaks to many social challenges, including women’s rights and social freedoms, and continues to inspire people from all walks of life. TamTam is a voice for an increasingly intimate global community, a voice for the new-age shift in human perspective.